ADC Acquired by Silver Field Capital — Applied Data Corp
View All
Press Releases

ADC Acquired by Silver Field Capital

August 31, 2017

Tampa, Florida | August 31, 2017 – Applied Data Corporation (ADC), a leading, global provider of Fresh Item Management (FIM), recipe management and scales management software to grocery and convenience stores, announces that Silver Field Capital, LLC (Silver Field),  an investment firm focused on mid-market software companies, has completed the acquisition of ADC.

As part of the acquisition, Shamus Hines is assuming the role of Chief Executive Officer of ADC and Robert Appell is now the President and Chief Operating Officer at ADC.  Steve Loveridge, formerly ADC’s Chairman and company co-founder, will continue to serve in an advisory role.  All other business operations will remain the same.

“Properly managing fresh food continues to be a critical function of the food retail industries which ADC serves,” said Shamus Hines.  “With the growing demand for FIM technology, we felt the timing was right for ADC to take its growth to the next level.  We will be making additional investments to enhance ADC’s platforms and expand our support services to meet the growing needs of our customers and partners.”

Additionally, ADC is now operating with the insights and expertise provided by a newly formed Board of Advisors, which brings decades of experience in food retail and supply chain management as well as software technology.

“We are excited about the opportunities this acquisition provides to ADC – both for our customers, our partners and our employees,” said Robert Appell.  “Our focus remains on providing ADC customers with the best software solutions to meet their fresh food management needs.”

Fresh foods continue to be an extremely important differentiating factor for grocers, convenience and food service retailers.  InterStore, ADC’s FIM software suite, has become a proven imperative in ensuring availability with profitability in fresh food departments.

“I look forward to a continued successful future for ADC,” said Steve Loveridge.  “The expertise and resources available to ADC through the acquisition should ensure an ever-growing presence in the fresh food industries.”

If you have any questions please contact Jamie Simon 813.849.2238.

About Applied Data Corporation (ADC)

Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the supermarket, grocery, convenience and fresh-food industries. ADC’s InterStore Suite and database represent a fresh-foods focused Master Data Management (MDM) and Product Information Management (PIM) suite comprising distinct but integrated systems such as InterScale, a global technology leader for host management of supermarket barcode-printing scales and printers, NutriGen recipe management, M-Squared meat management, P-Cubed shrink/waste management, fresh inventory management, perishable production planning and demand-driven ordering. InterStore provides efficiencies and optimizes production in fresh-food departments with implementations in over 130 supermarket chains and over 11,000 stores in 11 countries. For more information visit

About Silver Field Capital, LLC (Silver Field)

Silver Field Capital is an investment firm focused on software and software-enabled services sectors. The firm has a long-term approach to investing and creates value through active management. Silver Field provide companies with the following advantages: access to capital, experienced software operators and long-term value creation. Find out more at